About the Company

A company with expertise in business events.

Contatus Events is a new company specializing in event intelligence, research and content, logistics, and operations for business events. We offer consultancy from experienced professionals specialized in event organization methods and process optimization to maximize results, using exclusive tools developed from experience in research and content creation for events and know-how in the production and organization of events held in various locations. Learn more about some of the events we have organized by clicking on EVENTS above.

History

With over a decade of dedication to one of the leading institutions supporting micro and small businesses in Brazil, economist Karen Rodrigues decided to pursue new horizons in her professional journey.

1991

Born in São Paulo in 1991, Karen moved to Ribeirão Preto, where she graduated in Economics and completed an Executive MBA in Marketing at FGV. Over more than 10 years, she worked hard in business events both in the capital and in the interior of São Paulo.

2006

In 2006, Karen set a new course in her life by getting married and moving to Goiânia, Goiás. With her extensive experience in planning, managing, and executing projects and events involving small businesses, she founded Contatus Business Advisory and Consulting.

Partnership between
Contatus and Forind,

During her corporate career, Karen always stood out for her competence in her activities. A company from Ribeirão Preto, already familiar with her work, invited her to organize one of their events in Goiânia – Forind, a Supplier Fair for the Industry, already renowned in the region. Contatus not only marketed the exhibition spaces at the fair but also organized the Business Round that took place during the event.

The success of this partnership led Contatus to expand its operations beyond Goiânia, organizing events in Ribeirão Preto and the surrounding region, initially remotely and later with Karen personally managing all processes involved in organizing the Business Rounds. From this experience, Contatus Events firmly focused on its core business: specializing in the organization of Business Rounds and promotional events. This direction was one of the main reasons entrepreneur Lica Marques, a former colleague of Karen's, decided to join the company.

2009

Lica Marques, a graduate in Literature and Marketing, joined Karen in 2009, bringing new perspectives and complementary skills. Together, they enhanced Contatus Events' activities, implementing a new management system for Business Rounds and Networking Sessions and organizing technical agendas for both national and international Business Missions.

2024

Since then, Contatus has followed a steady and balanced path, focusing on organizing corporate events that provide market access opportunities for companies.

About Us

Karen Rodrigues

Karen Rodrigues, born in São Paulo, married, and mother of a boy, studied Economics at Moura Lacerda University Center, specializing in an Executive MBA in Marketing at FGV in Ribeirão Preto, where she lived until 2005, when she moved to Goiânia.

She worked at the São Paulo Service for Support to Micro and Small Enterprises (SEBRAE-SP) at the Ribeirão Preto office as a Business Analyst, developing skills in:

Consulting and lectures in Marketing, Foreign Trade, and Entrepreneurship;
Research and business diagnostics;
Coordination and organization of National and International Trade Fairs and Business Rounds;
Project management such as APLs, Export Consortia, and Business Incubators;
Analysis, development, and approval of projects and managerial reports, monitoring physical and financial goals;
Articulation and negotiation with local partners.

Since 2006, as Director of Contatus Business Events, her main activities include:

Recruitment of Buyer Companies for National and International Business Rounds;
Advisory services for event organization;
Consulting in business and marketing plans;

Karen Rodrigues also has experience as a speaker in Universities, Companies, Associations, Unions, and Federations, developing themes such as Entrepreneurship, Organization of National and International Business Rounds, How to Participate in Fairs, Merchandising for Small Businesses, Business Missions, and Benchmarking.

Lica Marques

Lica Marques, born in São Paulo, studied Literature at UniFAI and Marketing at FGV and developed her career as a consultant in the commercial and events areas.

At SEBRAE-SP, where she worked for 13 years, she was responsible for:

Identifying and developing new market niches, emphasizing sectors relevant to small businesses;
Planning and executing National and International Business Rounds and Trade Missions; projects supported by the SEBRAE system to facilitate commercialization;
Articulating and negotiating with public and private partners, both national and international, to create new projects;
Techniques for obtaining and managing third-party resources;
Managing outsourced teams.

Since April 2009, as Director of Contatus Business Events, she specializes in organizing Business Rounds, offering planning, development, and operationalization tailored to the size, intent, and scope of each event, supported by the expertise of professionals with over 15 years of experience in the market.

She also has experience as a speaker in Universities, Companies, Associations, Unions, and Federations, developing themes such as Entrepreneurship, Organization of National and International Business Rounds, How to Participate in Fairs, Merchandising for Small Businesses, Business Missions, and Benchmarking.